Enterprise Sales · Partnerships · Benelux & DACH
I open European markets by connecting the right people, partners and deals, then close them. Strategist at heart, closer by trade.
For scale-ups · enterprise teams · interim roles · advisory
What I do
I work with scale-ups entering Europe, enterprise teams needing a senior closer, and founders who want commercial firepower without a full-time hire.
I've built sales presence from zero in Benelux and DACH multiple times, from first call to first logos. No territory, no pipeline, no problem.
Complex, multi-stakeholder B2B SaaS deals are my home ground. I navigate procurement, legal, and the economic buyer, and I close.
I bring in partners who multiply reach: software firms, resellers, industry associations. Co-selling into complex, regulated markets is where I'm particularly effective.
Selected clients & organisations
Track record
25 years selling enterprise software across Europe: opening offices, building teams and closing deals with tier-1 media, financial institutions and regulated-sector organisations. I also built and exited my own global brand.
Partnership-led sales of data anonymisation and privacy software into government, healthcare, insurance and pension funds. Built a partner network that turns alliances into a shared, regulated-market client base. The work sits at the intersection of compliance, open source and data sovereignty.
Freelance commercial assignments across B2B SaaS and international markets while operating via my own BV.
Founded, scaled and exited a global B2B distribution business selling in 50+ countries. Full P&L responsibility across sales, partnerships, brand and marketing.
Enterprise video across Europe, from private banks to high-security research (CERN). Closed enterprise SaaS deals with financial institutions, international organisations and hospital groups. Channel partners included Exertis Benelux, ILEM Group and Lemanvision.
Established the Amsterdam office, managed a small SDR team, and closed tier-1 media and sports organisations.
Built the European business from zero: new logos, upsells and renewals across publishers, broadcasters and global brands. Led a sales and client success team of 3. Established the Amsterdam office.
High-end financial and luxury events across Moscow, Zurich, Shanghai, Mumbai, Geneva and London. Generated approximately £3M in total revenue across events. Results varied by market and format, with strong performances in financial sponsorship and VIP relationship management.
What former managers say
"Peter played a pivotal role in transforming our sales strategies at ScribbleLive. As manager of our Amsterdam office, his ability to secure high-profile enterprise accounts including Bundesliga, ARD, Axel Springer SE, RTL Group, Red Bull and NPO was nothing short of remarkable. He yielded significant revenue increases and forged lasting partnerships."
"Peter played a crucial role in our international sales efforts at JW Player. His ability to secure accounts like Bundesliga, Axel Springer SE and Bauer Media Group was impressive. He exceeded targets, demonstrated strategic vision and leveraged his multilingual capabilities to penetrate new markets. I highly recommend him."
Where I work
Native market. Deep network across enterprise, finance, pensions and government.
German-speaking market. Opened from zero twice. Professional German speaker.
Selling into regulated environments: banking, pensions, insurance, compliance.
Broadcast, publishing, sports: tier-1 logos across Germany, Netherlands and beyond.
Get in touch
I'm looking for a senior commercial role where I can open new markets, build pipeline and close complex deals. Permanent, interim or advisory.
Also available for interim and advisory engagements via Dutch Pete BV, my own consultancy, active since 2024.
Download my CV (PDF)